THE DISCOUNT DILEMMA: WHY SALES DON’T ALWAYS SOAR

The Discount Dilemma: Why Sales Don’t Always Soar

While a belief is that transactions surge with discounts , the reality can be far more nuanced . Often , retailers find that slashing prices doesn't always generate better earnings. In fact , excessive or constant markdowns can diminish brand value , lure only price-sensitive buyers, and ultimate

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